In this article, we are going to see how to get the biggest reach and engagement out of your posts without spending money on ads. So if you've got a product, service, or business you're trying to promote on Facebook, then this article is for you. Today I'm gonna show you how to hack the Facebook algorithm so they show your posts to more people and how to get more people responding to your posts with these ten super-effective Facebook engagement tips, so stick around.
So, you're hoping to make sales on Facebook, but you're getting next to no engagement on your posts? Well, obviously, that needs to change in order to start getting some traction in your business. So today, I'm gonna lay out our ten simple tips to hack your Facebook engagement for more sales. Now, in order to increase your engagement on Facebook, you have to start by understanding the factors that are coming into play.
#1 First is that Facebook wants to protect its turf. They want people to enjoy their experience and stay on Facebook longer. That means they are only gonna show your posts to people if they think they are likely to enjoy them. That means that getting engagement is kinda cyclical. The more your audience engages, the more Facebook will show them your posts, increasing what's called your reach or the number of people that Facebook actually shows your post to, which should then lead to more engagement, and so on and so on. So, learning how to increase that engagement will massively help your business.
#2 Hack the algorithm with inspirational, educational, and entertaining posts. You don't want to constantly pitch your audience with your posts. Creating posts that educate, inspire, and entertain your audience not only builds goodwill and trust with your audience, but it also encourages them to engage with your posts without any pressure to buy, so they are much more likely to do so. And when they engage with this great, value-based content, this tells Facebook that those people actually want to see more of your posts, and in effect, Facebook will then show them more of your posts in the future, including your promotional posts.
#3 Do not include links in your posts. Now, this isn't a super hard and fast rule, you can break it on occasion, but understand that Facebook wants to keep their users on Facebook, so they are less likely to show people your posts if you include a link that would send them off of Facebook. Links will hurt your post in their algorithm and it will reach fewer people. If you do want to send people off to a specific website, simply have them comment for the link and then send it to them privately through Messenger, either manually or you can even automate it by using a Messenger Bot. Not only does this maximize your reach, but it also increases your engagement, which then, in turn, makes Facebook show your post to more people, win-win.
#4 Make sure to use photos and videos whenever possible. Simply adding a photo to a post can boost your reach and more people will engage. Facebook also favors video, especially live video in their algorithm, so make sure to use them. And when you do Facebook Live, you can get lots of engagement from those who are actually watching the video live with you 'cause you're interacting them and telling them to engage with you, and so that's, again, getting you more engagement, gonna boost the algorithm, and on and on. So, it's another plus.
#5 Don't compete with your own posts. If you post too much, you gonna actually knock your previous posts out of people's News Feeds. So, let them simmer a bit, so they have some time for folks to see them and respond. Now, on your business page, you really only need to post two to three times a week, and that's totally fine. Now, if you're using a personal page, once, tops twice a day is the most you want to post. But the more you want people to see a specific post and engage with it, the longer you will want to wait and let it circulate and kinda simmer before you create a new post.
#6 Did you know that 85% of Facebook users are on the platform without sound? Okay, personally, totally guilty of this. I do it all the time. Now with that in mind, you should definitely add captions to your videos. So, if you going to take the time to create video content, you should make sure people can actually get value from it. And while yes, you can write all of these out yourself, it's a total pain in the butt and waste of time, (laughs) so the service we use and recommend is called Rev.com, R-E-V dot com. They're super fast, they're accurate, and it's only $1 per minute of video that you send them. So, pretty inexpensive.
#7 Tell them to engage. Ask questions in your posts and have them comment on their answers. And whenever you're actually doing a promotional post, tell them what to do for the next step. We call this a CTA or a Call To Action. Tell them to like the post and comment yes below for more information, or tell them to like the post and click the link in the description to learn more, or whatever you want them to do to move them through your sales process. But when you actually tell people to like or comment, you'll be surprised at how many people will actually do what you tell them to do.
#8 Reply to all of the comments that you receive on your posts. Now, you can also boost your reach even a little bit more if you don't just hit the little reply button that replies specifically to that person, but instead, just do an additional comment on the post and tag the person you are talking to.
#9 When people comment on your posts, reply with questions to engage with your audience. This encourages dialogue. Instead of just saying, thanks for the comment or thanks replying back to them, ask a question and start, open that dialogue. The more comments and the more interaction you have on that post, the bigger your reach will be.
#10 Now finally and most importantly, To create curiosity with your posts. Now, Facebook is different from, say, YouTube or Google. People use Google and YouTube when they're already curious. Google and YouTube, they're search engines. People get curious about something and then they go search for more information about it on Google and YouTube. Now, Facebook doesn't work that way, so you need to use Facebook to generate curiosity about your offer to get people interested in learning more and then to guide them to the next step to satisfy that curiosity. So, how do you do this? Well, first of all, don't spill the beans all at once about what it is or what the details are. Instead, tell people about the benefits of your offer, your product, service, or business. For example, hey, look at Greg over here. Can you imagine that just three months ago, he was 45 pounds heavier? The awesome thing is that he simply added something to his daily routine, just took two minutes a day, and he didn't change his diet. If you want to know exactly what Greg did to melt the pounds off, give him a like and comment yes below. See how that works? We talk about the benefit, the benefit of losing 45 pounds in three months, and then tell people what to do to learn more. We don't say what it is, we talk about what it does. We create curiosity, and then we tell them to engage with the post in order to satisfy that curiosity. Pretty cool, huh?
Now, using these top ten tips for Facebook engagement, you will greatly increase your organic reach, engagement, and your bottom line with sales. So, which tip was most helpful for you? Comment to let us know.
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