A lot of people are used to follow unfollow activities on other social media platforms and they think this should work on Pinterest as well. In this article, I will tell you why you're wasting your time following people on Pinterest and why doing this in large volumes, as well as unfollowing people with automation tools can get your account suspended.
So, why you should not be wasting your time to follow and unfollow on Pinterest?
Reason #1 is because Pinterest is a visual search engine more than it is a social media platform. Of course, Pinterest has certain features of a social media site but it's not as personal as Facebook or Instagram so when you follow someone on Pinterest they will hardly even find out you followed them. People are not going on Pinterest to communicate with each other they come to Pinterest to discover some new ideas and content that they're interested in.
Pinterest users don't care if you followed their accounts or not because they are not on Pinterest for anyone to follow them. If anything, lots of Pinterest users actually prefer to use secret boards on Pinterest so that no one can even see what ideas they're saving. All this means that you follow back ratio will be really low on Pinterest.
The reason #2 is that doing follow and unfollow manually is a waste of time but automating following and unfollowing is a very good way to get your Pinterest account banned. I know several people who have tried this and they got suspended.
The platform is smart enough to understand when some software is getting the login details of your account and making some repetitive actions on your behalf. It's just a matter of time when you will get penalized for this or even suspended. let me tell you more Pinterest has a list of authorized marketing partners and the most popular of them and the most advanced for managing Pinterest, in particular, is called Tailwind.
Tailwind is using the official Pinterest API but there is no feature in Tailwind that allows you to automate or even helps you in any way to do follow unfollow on Pinterest. If the authorized Pinterest automation tool doesn't allow this feature that's because Pinterest doesn't want any activity of this kind on their platform.
Now the reason #3 is that even if you're lucky enough and your account doesn't get suspended for following it and unfollowing on Pinterest, you will still be wasting your time because your reach and your traffic from Pinterest don't directly correlate with your following numbers.
Here's the guy who commented on one of my articles. He managed to get his account to up to four thousand followers and he was only with 5000 viewers and 320 engagements monthly. Just so you understand 5000 monthly views and Pinterest is basically nothing. My account has currently over 10 million monthly viewers and the guy said it has 320 monthly engagements so it's probably the number of saves and maybe a couple of clicks that he gets he actually didn't even mention any click-throughs so I guess that he barely gets any traffic from the Pinterest account.
So here is a lady in a popular Facebook group which is focused on Pinterest marketing and someone asked in this group if follow unfollow is an effective strategy on Pinterest and here is what she shared while I'm not a fan of the follow unfollow method I have tried the following method then being said I have the same amount of impressions and monthly engaged now with 700 followers as I did with 10. So followers don't seem to matter on Pinterest. These are just some random examples which I found in a couple of minutes but I can assure you it is totally true because I have seen accounts with over a hundred thousand followers that were not getting even close to the traffic or Pinterest monthly viewers that my 1-year-old account was getting with less than 10,000 followers.
So why followers don't matter on Pinterest that much? But to make it short you can actually reduce your reach by doing follow unfollow on Pinterest! You see, when you publish a new piece of content on Pinterest, the platform will first show it to your followers and then it will calculate the engagement based on your followers and when the engagement is high Pinterest thinks it's great to pin and it's a great page to show it to more people as a recommended pin and this helps your pins reach a broader audience of people who might be interested in your topic but they are not yet your followers.
But if you do follow unfollow, you often get a lot of bot followers instead of real people. What happens next is that a big part of your following base consists of those BOTS or people who don't care about your content in reality and when your new pins are shown to them, they don't get any high engagements and your pins are not considered as quality content. They're not going anywhere further than your following base and you don't get the impressions that your pins probably might deserve and you definitely don't get the viral effect on Pinterest. You see now how doing follow unfollow can not only be a waste of time but also a destructive activity that kills your reach on Pinterest. Now, everything I'm telling you is based on my experience on Pinterest and you might have a totally different opinion.
If you want to know more about Pinterest marketing and or how you can get more views for your blog or website from Pinterest. You can check the below article. You will get more things in very deep and which will be your helping hand to increase the traffic it will also help you to make more money from advertising and affiliate marketing.
How to Use Pinterest to Drive Traffic to Your Website or Blog
No comments:
Post a Comment