Five ways to make money on YouTube with a small channel.
You see this on social media a lot. You see these well-known, famous YouTubers with a hundred thousand subscribers. Half a million subscribers. A million subscribers. Five million subscribers. And you thought to yourself, wow, you know, to make money on YouTube I need a lot of views. I need tens of millions of views and millions of subscribers. Let me tell you this, it is simply not true.
Today I'm gonna prove to you how you can make decent money, even big money, with a small channel. Now maybe you are just getting started. Maybe you only have a few hundred subscribers on your YouTube channel. Maybe a few thousand, maybe tens of thousands. It doesn't matter. You see, I remember when I was getting started on YouTube, I was already generating five-figure income from YouTube when I only had four-figure subscribers. And I was generating six-figure income from YouTube with only five-figure subscribers. And then I was generating seven-figure income from YouTube when I had six-figure subscribers. And today, well I won't even talk about today. So, think about it. What do you need to do?
1. Sell Service through YouTube:
Number one, you could sell services. A mentee of mine, Gary Wong, is a realtor in Vancouver. He is not trying to use YouTube to generate money directly, like say, through AdSense like that. No, he runs a business. He is using YouTube as a lead generation platform, right? So when people watch his videos on YouTube, and if someone wants to purchase a property or someone who wants to list a property, he would then get them on the phone and offer his service. So offering services, that's a great way to make big money with a small channel. So if you are a service provider, meaning you're a consultant, you are a coach, you are an expert, maybe you are a real estate agent, maybe you're a mortgage broker, you're an insurance agent, you're providing a service in your local area, in your city.
YouTube is a very very powerful way to get your message out there. To promote your name, get your name out there. To create some value in the marketplace and educate your potential clients. You let them consume your content and when they are ready to do business, you'll be the first one that pops into their mind, that top of mind awareness and says yes, you're the one I want to do business with. So number one, using YouTube as a lead generation service platform for your existing business.
2. Organize Live Event:
Number two, another way you could use YouTube to make money with a small channel is events. Now some YouTubers, they do what I call to meet and greet type of events. Where they actually meet with their fans and the fans get to meet with their favorite YouTuber. Take photos, selfie, maybe even sign something here and there, merchandise. It's a very very good way because then you can meet with your fan even with a small fan base you can sell tickets to meet with you, right? Or a live event, I've done that too, where people coming from all over the world coming to my event, attending my live event.
So you can use that to generate revenue as well. You don't need a lot of people. You don't need a lot of fans, a lot of subscribers, to generate a significant amount of income. Does that make sense?
3. Sell Digital Course:
Number three, offering digital products on your YouTube channel. I'm talking about digital courses. I'm talking about digital programs or any kind of online training programs. Now the online training space, that's a multi multi-billion dollar industry. So you don't need a huge channel with a lot of subscribers. If you have the right topic, you can offer your online courses. And you can sell that for a hundred dollars, two hundred dollars, five hundred dollars, even up to thousands of dollars. You don't need a lot of sales to make a decent amount of money.
Recently, I've had the opportunity to talk to a YouTuber who only has a YouTube channel with only around 20 thousand subscribers, less than 20 thousand subscribers, who generate over a million dollars from his YouTube channel. It goes to show you, you don't need a lot of subscribers to generate a substantial amount of income. Does that make sense?
4. Affiliate Marketing:
Number four, what if you say, Dan, I don't have digital courses. I don't know how to create digital courses. Guess what? You can also make money as an affiliate. You can promote other people's digital courses. People who are creators, people who are experts, who offer these types of courses. As an affiliate, you can promote their courses and then get a commission. For example, if they're selling a course that is a thousand dollars and you can help them promote their courses when someone watches your video, maybe you do a reveal video of some kind, right? And they click on the link, and they go ahead and go to the website and purchase that course, you can get a 20%, 30%, even up to 40 50% commission.
That is a pretty good deal, wouldn't you say? You don't need to make a lot of sales to make a decent amount of income.
5. Become a YouTube Consultant:
Number five, if you are a good YouTuber and if you have a solid foundation knowing how YouTube works, there are so many businesses out there that they want to launch a YouTube channel or they have a YouTube channel but they're struggling to grow it, what you could do is to become a YouTube consultant. To actually help other people. To help them grow their YouTube channel and then you can charge them a fee, a management fee. Kind of acting as a digital agency but for YouTube. Imagine a company paying you a thousand dollars, two thousand, even three thousand dollars a month to just help them manage their channels.
Well, how many of these clients do you need? In some cases, one of these clients would be enough money to replace the job that you have right now or it would give you some, you know, supplement income, right? With what you do, it pays for your car, pays for your house mortgage, pays for your rent. It's a very very powerful model. So, taking your YouTube skill, your YouTube knowledge, and helping companies to generate more leads, helping them make more sales, helping them grow their YouTube channel, that's a fantastic way to make money.
They don't really care about how many subscribers you have on your YouTube channel. And you're not counting on Google or AdSense to pay you any kind of money. You're using your skill to help the company to generate a reoccurring income.
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